Evangelism Marketing Today

Growing Your Church by Meeting Their Needs

People in your community have needs. Those needs, or unmet needs, are what drive people to buy things, to get out and socialize in bars and clubs, and to choose habits that are destructive to their lives. Those same needs are also the reason someone ...
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/ Evangelism Practices

7 Lessons from 10 Years of Ministry

Ten years ago, my life changed. Back then I had big plans for my life. I had tried pastoring early in my career, but found it stifling. (I was also pretty bad at it.) So after working in public relations for a few years, I ...
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/ Life Lessons

Is Every Day Direct Mail right for Churches?

Mail is a powerful tool for reaching people in a church’s local community. The challenge is that costs and complicated postal regulations can make mailing a big challenge for churches inexperienced in the inner workings of the postal system. Recently, the US Postal Service has ...
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/ Marketing Tools

Evangelism Lessons from Super Bowl Sunday

It’s time to love American made. At least that is the message Chrysler paid $9 million dollars1 to tell us last Sunday during the Super Bowl. And whether you are an American car lover or not, the ad had impact. In fact, most Super Bowl ads ...
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/ Evangelism Practices

The Four F’s of Church Marketing

Almost every week, as I talk with church leaders about their upcoming evangelism efforts I’ll hear this phrase: “Mailings don’t work.” And it’s true, mailings don’t work…unless they’re done properly. Firing off a mailing without a good plan is a waste of church funds, but ...
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/ Marketing Practices