Digital Evangelism Funnels
Gently guide each of your new interests along their spiritual journey with a strategic digital evangelism funnel.
What is a "funnel"...?
A funnel is a model used by digital marketers to represent a person's journey from first learning about a product or service to taking the action we desire, such as making a purchase. It’s called a funnel because of its shape, wide at the top and narrow at the bottom. This shape represents the gradual decrease in the number of people at each stage of the process as potential leads are filtered through different stages of engagement. Only a fraction move on to the next stage, but those that do, are most likely to engage with you.At SermonView, we use the funnel principles all the time when we do evangelism marketing.
We send out direct mail and use social media advertising to make people aware of the meetings. That’s the awareness stage.
We send them to a website where they can learn more. That’s the interest stage.
We invite them to reserve seats, which is the consideration stage, but pre-registration is not the final step here.
We want them to show up on opening night. So we send reminder emails and text messages, and when they walk through the church doors on opening night, which is where we’ve reached the conversion stage of the marketing funnel.
We send them to a website where they can learn more. That’s the interest stage.
We invite them to reserve seats, which is the consideration stage, but pre-registration is not the final step here.
We want them to show up on opening night. So we send reminder emails and text messages, and when they walk through the church doors on opening night, which is where we’ve reached the conversion stage of the marketing funnel.
Here's how a funnel can be used for digital evangelism.
Start with compelling ads that speak to felt needs and give someone the chance to learn more. These ads should be directed across multiple platforms, meeting people right where they are online. Then in just one click, they have entered the funnel.
Next, they'll be directed to a landing page on your evangelistic church website that is up-to-date and designed to speak to new visitors. These landing pages have more compelling information about that topic that interests them. They'll be given just enough information to decide that you're a trusted resource and that more information is desirable.
So, they'll provide their information to get additional details on this topic. Now, they've entered the next stage of the funnel where automatic communication gets triggered. Encouraging messages are sent via email, SMS, or both—affirming their original decision to pursue this topic of interest, and reminding them there's another step they can take on their faith journey.
Now the lead has gone from a cold interest online, to actively seeking something from you. And that is where the start of a real, bi-directional connection can begin!
Choose from 3 bundle options to get your digital evangelism funnel started in your community.
Small Funnel
Get a new, evangelistically focused church website, then, choose the themes of 6 landing pages that touch on topics that are important to your church. Plus, get your a basic marketing plan started with a consistently managed monthly Google ads campaign and monthly reporting.Medium Funnel
Add onto your small funnel with more digital marketing campaigns using text-based ads running across more social media channels like Facebook and Instagram. Plus, connect with an email drip campaign. In addition to the monthly reports, you'll also get a quarterly meeting to discuss how your campaign is doing.Large Funnel
Round out your annual, marketing campaign by building onto the medium funnel with additional digital marketing ad budget plus targeted video ads. These ads will run across all the major video social media platforms: YouTube, Facebook, and Instagram.Already have a website built by SermonView?
No problem! We'll just build out your extra 6 landing pages and then you can take advantage of huge savings on each of these digital evangelism funnel bundles!Small Funnel Discount:
$7,995 $5,000
Medium Funnel Discount:
$11,995 $9,000
Large Funnel Discount:
$16,995 $14,000
You focus on ministry, we'll handle the rest.
If you ask someone to take an action that is consistent with established behaviors (with what they’ve done in the past) they are more likely to do what you ask. So at each stage of the funnel, ask them to take a small step forward, even if that step is just affirming their original decision.You can do this in a variety of different ways, so it feels more natural. Or, let SermonView handle it all for you.
Digital Evangelism Funnels help you your community
Digital advertising is a proven strategy to raise awareness of your local church on today's most popular social media platforms. Plus, with a strategic digital evangelism funnel in place, you'll be able to gently guide each of your new interests along their spiritual journey, ultimately establishing your church as a place where they can find answers to life's biggest questions.Request more information about digital evangelism funnels and see how you could start reaching your community online!