Inflection Point: Evangelism Marketing


Lynnwood Spangler, the Texas Conference evangelist, asked for help improving his response rates and gave our crew wide latitude to make changes to his marketing. For the first time, we took everything we had learned about church marketing and applied it to a single campaign, changing the series title, the cover art, the bio, and even the sermon titles to make a cohesive, congruent campaign. On opening night he saw quadruple his previous response rates, which led us to put all our focus into evangelism marketing. SermonView entered a phase of rapid growth, as we doubled our mailing volume every year for five straight years.