LeadGenerator meets people right where they are in their spiritual journey, and connects them with your church. But what happens next?
Once we’ve made the initial introduction, it’s up to your team to connect with each lead. This can feel overwhelming if you’ve never done this before, or if you have had a rough experience with a “bad lead” in the past. However, with a thoughtful communication plan created ahead of time, your team can be prepared to cultivate each connection and build relationships with your leads.
Here are 5 easy ways to get started with your team’s communication plan:
1. Always start with prayer.
It might seem obvious, but it can often get overlooked when you first see the alert that you have a new lead assigned to you. Take a moment to pray for the person who has been assigned to you. Ask God to help guide the conversations and reveal ways to build connections with your leads.
Continue to pray before every interaction.
2. Review their info in InterestTracker.
This is another easy one, but it can be missed if you don’t know where to look. Besides gathering their contact information, you can see what type of social media ad they responded to in their InterestTracker profile. It will say something like “God Cares” or “Bible Prophecy” next to the offer to fulfill.
Review this information before you make your first contact. This will show you the type of Bible study that will most likely speak to them, and it will give you a better understanding of their interests or spiritual curiosity.
3. Make a good first impression.
We’ve introduced your church as a local “My Free Bible Study” team in their area. That’s because My Free Bible Study is the brand they saw with the ad they responded to. You should always introduce yourself as someone from the My Free Bible Study team. Once you’ve made your first contact then you can introduce them to your church by name.
You can start your conversation by telling them about the study you picked for them, or ask what type of study they are looking for, then set up a time to drop it off. Keep it lighthearted, and free of obligation.
4. Keep your contact about their needs.
Almost every lead will come through with a phone number, email address, and physical address. We recommend starting with a phone call or text. If you don’t get a response, follow up with an email and mail a card with a personal hand-written note inside letting them know you are praying for them.
Whether you hit it off right away or you are having a hard time connecting, keep your communication gentle and about meeting their needs. The Holy Spirit prompted them to respond to the ad, when their hearts are ready, they’ll respond to you too.
5. Don’t lose your momentum.
Check-in with your leads as they journey through their studies. If they have been studying alone, after a time, offer to meet with them in a neutral place like a café. Or, if they are open to it, meet with them in their home. Getting face-to-face time with your leads will help build trust, and prepare their hearts for going deeper with your church.
If your church is hosting an event soon, send them an invitation and offer to go together. When they enter your church building they won’t be alone, they’ll have someone to sit with.
Additional training for your Bible study lead connection team.
Download your free digital Team Guide and get more information, connection tips, and sample scripts for training your team on different communication methods.
Visit https://biblestudyleads.org/training-the-team/ and download your copy today!