The digital transformation is already here. Learn how to adapt and unleash it to reach even more people in your community. We are in the midst of a rapid, radical reordering …
How to Create Engaging Video Ads
Reach more people online with YouTube and social media advertising. In this webinar, we were joined by Dr. Hiram Rester to discuss what he learned from his own research on …
The perfect window for Evangelism
When are people most open to coming to church? You have an idea for a bridge event or evangelistic series, but when should you run it to maximize attendance? While …
Why to Use Zoom for Online Evangelism (and not Facebook Live)
We’re in a series about the Seven Building Blocks of Evangelism, and this week’s building block is Delivery. By this, I mean the channel used to deliver the content to …
Reducing Friction to Help Drive Decisions
We’ve all experienced marketing friction. At some point it has impacted each of us from following through, or making a decision. Friction is any barrier to someone taking the action …
Innovating Evangelistic Content
When it comes to the Seven Building Blocks of Evangelism, the one that historically has had the most ongoing innovation is Content. Evangelists and pastors routinely create new sermon series …
Creating a Compelling Offer
In the last article in this series on marketing principles, I discussed the Sales Funnel, which is a tool for breaking down a big, high-friction decision into smaller, low-friction steps. …