It’s not about the cover…

Larry Witzel Marketing Practices

When I talk with pastors and church leaders about some of the success God has given us in evangelism marketing—2x, 3x and even 4x previous response rates—one of the first things I often hear is, “I want to see these covers!”

Now, we’re happy to show you handbill covers. After all, the art and design is an important component to an effective mailpiece. (You can even see a few of our covers on our evangelism marketing website.) But there’s something important you should know: