We’ve all experienced marketing friction. At some point it has impacted each of us from following through, or making a decision. Friction is any barrier to someone taking the action …
Innovating Evangelistic Content
When it comes to the Seven Building Blocks of Evangelism, the one that historically has had the most ongoing innovation is Content. Evangelists and pastors routinely create new sermon series …
Creating a Compelling Offer
In the last article in this series on marketing principles, I discussed the Sales Funnel, which is a tool for breaking down a big, high-friction decision into smaller, low-friction steps. …
The Evangelism Funnel
As evangelists, our goal is to help people with no connection to our church become baptized members who are fully engaged in the life of the church. In a sense, …
Innovating the Building Blocks of Evangelism
The era of social distancing and forced church closures has led to a burst of innovation in Seventh-day Adventist ministry that hasn’t been seen for decades. Being forced to move …
How to Build Custom Audiences for Effective Facebook Ads
If you want your Facebook ad to be effective, you’ve got to know your audience. Today we’ll give you some tips to building a Facebook audience that reaches the …