Why to Use Zoom for Online Evangelism (and not Facebook Live)

Vince Williams Basic Marketing Principles, Evangelism Practices, Marketing Practices

We’re in a series about the Seven Building Blocks of Evangelism, and this week’s building block is Delivery. By this, I mean the channel used to deliver the content to …

Reducing Friction to Help Drive Decisions

Larry Witzel Basic Marketing Principles, Evangelism Practices, Marketing Practices

We’ve all experienced marketing friction. At some point it has impacted each of us from following through, or making a decision. Friction is any barrier to someone taking the action …

Innovating Evangelistic Content

Larry Witzel Basic Marketing Principles, Evangelism Practices, Marketing Practices

When it comes to the Seven Building Blocks of Evangelism, the one that historically has had the most ongoing innovation is Content. Evangelists and pastors routinely create new sermon series …

Creating a Compelling Offer

Larry Witzel Basic Marketing Principles, Evangelism Practices, Marketing Practices

In the last article in this series on marketing principles, I discussed the Sales Funnel, which is a tool for breaking down a big, high-friction decision into smaller, low-friction steps. …

The Evangelism Funnel

Larry Witzel Evangelism Practices, Fall Evangelism, Marketing Practices, Marketing Tools

As evangelists, our goal is to help people with no connection to our church become baptized members who are fully engaged in the life of the church. In a sense, …

Innovating the Building Blocks of Evangelism

Larry Witzel Evangelism Practices, Fall Evangelism, Marketing Practices, Marketing Tools

The era of social distancing and forced church closures has led to a burst of innovation in Seventh-day Adventist ministry that hasn’t been seen for decades. Being forced to move …